Microsoft 365 Copilot
From Copilot assistance to marketing workflow.
Copilot helps inside Microsoft 365, marketing still needs specialist workflows on top.
Copilot is genuinely useful for the Microsoft 365 work it's built for: meeting notes, email drafting, day-to-day tasks across Word, Excel and Teams. It isn't built for marketing specifically. Peak complements Copilot with marketing Skills, image models, tone-of-voice customisation and Azure guardrails, purpose-built for the work Copilot wasn't designed to carry.
What sets Peak apart from all three.
However your team is using AI right now, the result still comes down to whoever's typing, how well they prompt, how well they know the process. Ask three people to run the same brief through any of these tools and you'll likely get three different outputs, at three different standards.
Peak's Skills aren't just prompts, they're defined workflows. Research, campaign brief, execution copy: built once as a repeatable sequence, with clear stages and output templates set in advance. Run a Skill and you get the same structured process and the same standard of output, whether it's your most experienced strategist or someone new to the team on their first day.
No one needs to know how to prompt, and no one needs to remember the internal process. Talk to Peak in plain English through the chat interface, and it runs the workflow for you, the same way, every time, for every user.
