Built by marketers, for marketers.
Peak wasn't dreamed up on a product roadmap. It started as a brief.
Where it all started.
A few years ago, we were asked to solve a familiar problem for a marketing team managing a large portfolio of holiday park brands: a big team, producing a lot of content, everyone reaching for AI in their own way and getting different results. Brand tone slipped between people. Nobody had the time to become a prompting expert on top of their day job.
So we built them one place where the brand rules were already built in: any team member could produce on-brand work without learning to prompt like an engineer. It worked well enough, for long enough, that we knew it shouldn't stay a one-off.
That tool became the foundation for Peak, rebuilt as a secure platform any marketing team could run on. The brief hasn't really changed since: give marketers an easy way to use AI well, without needing to become AI experts first.
Made by Time Under Tension.
Peak is built and looked after by Time Under Tension, Australia's first generative AI experience agency. Based in Melbourne and Sydney, the Time Under Tension team works with marketing teams across Australia and New Zealand, keeping Peak's Skills, models and guardrails up to date as marketing and AI both keep moving.
The team was founded by three digital veterans, Tim O'Neill, Tim Fouhy and Jason Ross, who each bring over 20 years of digital experience, having previously co-founded Reactive (later acquired by Accenture Interactive) and served as Managing Directors there. Time Under Tension's work has been recognised at the Pause Awards, Mumbrella Awards, B&T Awards and Finder Awards.
We also run hands-on GenAI workshops for marketing teams, sharing what we've learned about using AI well in practice. Peak grew out of that same experience, a way to put it directly into your team's hands.
What we believe
AI should make a marketing team more itself, not less: same brand voice, same judgement, just faster to get there.
That's the belief Peak is built around: a platform any marketer can run from day one, and shape further as their team grows more confident. We think the best gear is the kind you stop noticing, it's just there, doing its job, so your team can focus on the climb in front of them rather than the equipment.
Curious what Peak could do for your brand? See it in action.
Request a demo